According to the manufacturing industry, the baby carriage is classified by the Chinese government into the toy industry. The development trajectory of China ’s baby carriages and toys is exactly the same: at the beginning of reform and opening up, it was transferred from undertaking Taiwan-funded and Hong Kong-owned enterprises, and started as an OEM. With the rapid development of the domestic market in the past decade, the baby carriage industry has entered a period of great development. This is particularly evident after 2008.

Clustering of product diversification industries. In a broad sense, baby carriages, including strollers, walkers, bicycles, twisted bicycles, electric strollers, children's bicycles, etc., are very diverse. At present, there are multiple industrial clusters across the country, with unique products, such as Kunshan and Taicang in Jiangsu, Pinghu and Ningbo in Zhejiang, Pingxiang, Hebei, Shucheng in Anhui, Hanchuan in Hubei, and Tengzhou in Shandong, and Zhongshan, Dongguan and Foshan in Guangdong Wait. In the Pearl River Delta, Yangtze River Delta and other coastal areas, the baby carriage industry cluster has developed early, and the introduction of technology has advantages. It has become an industry leader; but in terms of development speed, the baby carriage industry cluster in the Mainland has developed faster in recent years. For example, in Pingxiang, Hebei, the local government is very supportive of the industry and has performed well.

During the visits, companies generally reported that it was difficult to do business and that export pressure was greater. The main reason for this is the decline in demand in overseas markets. According to the "State of the World Population Report 2014" data released by the United Nations Population Fund, there are currently 1.8 billion children and young people worldwide under the age of 18, accounting for a quarter of the global population, but the vast majority are concentrated in development country. The population aging, low fertility rate and declining birth rate in developed countries and regions such as Europe, America, and Japan continue.

In response to the above situation, a report released by the American Toy Association shows that the sales of US strollers (excluding baby strollers) in the United States in 2014 were $ 1.25 billion, which is basically the same as the same period in 2013. This figure was in 2010 That's $ 1.61 billion. In other words, the US stroller market has stagnated and contracted in recent years. The EU baby carriage market has the same capacity as the United States, and the situation is similar. In addition, emerging markets with large populations such as Brazil and India have seen sluggish economic demand in the past two years; Russia and the Middle East have been affected by political factors and the weak economy and war have affected the export of baby carriages.

In the face of difficulties, as long as the company can maintain its determination, practice its internal skills, and actively seek change and bold innovation, find a breakthrough that is suitable for its own development, it will definitely achieve better development.